Have you ever had a hairdresser with bad hair? A fitness trainer who’s out of shape? Chances are high that it left you questioning the quality of their services. Now, they may have been wonderful in their field; however, that’s beside the point. The issue is that they created doubt in your mind based on the discrepancy between their talk and their walk.
It all comes down to authenticity my friends. Your clients want to know and see that you mean what you say. What better way to show them than by living your values day in and out.
Too often entrepreneurs become so engrossed in their daily business activities; deadlines, meetings, servicing clients, etc. that they become a walking paradox. The stressed out Yoga teacher, the disorganized accountant, the fast-food eating nutritionist, the muu-muu wearing stylist (ok maybe that’s going too far, but you get the point): all these are examples of business owners who have lost touch with their core values. It can also be a sign that these entrepreneurs are suffering from burnout.
Chances are your decision to become an entrepreneur was fuelled by a passion. It’s that same passion that will carry you through the inevitable obstacles you’ll face in business. That passion is a key ingredient to your success and longevity. Here’s the key advice (drum roll please): Make time for your passion. Do not get so wrapped up in the day-to-day administration that you neglect to feed your fire. Remember why you chose this life. You will not only feel better for it, but you will instill greater confidence in your clients and customers.
Winning entrepreneurs are leaders. Leaders practice what they preach. They walk their talk, and the best leaders don’t just walk it, they strut it.
